The first advertising workings from Russia. From a German Bussinesman Ludvig .
After the elimination of serfdom in Russia began to expatiate on the advertising traffic: if the earlier bulletin advertisements were published sole in stiff newspapers, then from that twinkling of an eye it became admissible to publish newspapers on the scratch advertisers. Private publications were opened an individual after another, and already in 1878 in St. Petersburg was founded one first advertising agency, called “Inside Responsibility of ads. The tasks of this office, extensive Metzel Ludwig, a Czech alongside birth, but theoretically German tribe, were receiving ads commercial and special constitution and task them in the press. Of headway, initially Metzel worked initially with the provincial editions, but later his case went to the mountain, and he managed to reach the exchange metropolitan newspapers. In 1891 his duty was transformed into a “Trading Enterprise L. and E. Metzel and K °».
Not later than the dawn of XX century daring Metzel less monopolized the Russian peddle for copy advertising and has already entered the international au fait with: Arm agencies existed in Warsaw, Berlin, Paris, New York, etc. By this schedule, the trading prostitution has been transformed into a “Russian Collective Stock Plc announcements - This company lasted until October 1917
Family business Metzel contributed to the occurrence of national advertising: if earlier ads were compiled by the advertisers, then with the advent of advertising intercession creatives were created first by professionals. Of course, this affects the je sais quoi of advertising in the cleave to and, thus, on its effectiveness. On the other part, to Metzel Russian clasp has not yet received such takings, and, as a ruling, there was the money from subscriptions. With observe to the provinces, the activity Metzel quickly revives clientele in the unusual corners of the wilderness, which, in rig out, affected the Russian succinctness as a whole.
Intercession Metzel promoted not only foreign companies but also their own, promoting the advertising company: “Every producer of a artifact may be, or sells it ought to, if he wants to extend its sales and resort to newspaper advertisements, it would be unmanageable instantly to suffer all progressively increasing competition. A tasteful advertising, which does not guarantee more than what she is gifted to consign, purpose always allowances and the amount spent on publishing, always into endorse in abundance. The group purpose gain stardom, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - establisher of the mechanism important chore ad
If the Central Service committee “worked, mostly, the location, the” Russian Joint Progenitor Company offers “significantly expanded its assortment of services: the employees of the retinue is advertising texts, developed slogans, carried for all to see the transmutation into other languages (A youthful pourboire here. The local businesses differentiate the shop change one’s mind and be means of the Internet, you can tumble to get in touch with companies, such as “Werbeagentur Brüggen”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and very new marketing strategies. Text on the poster that advertises the gathering Metzel directly appealed to entrepreneurs: “You are doomed via a mob of distinct details, so that you may not get the intended unbigoted - to develop their business. If you set out to the Trading descendants “LI And E. Metzel and K ° », then you will win the desired through skillful advertising, namely, the right allocation of ads to the publications, in their elegant show and inductive content.”
The famous adjectival phrase “advertising - the locomotive of shoppers” - is also the conception of the first advertising activity Metzel: it is considered that it invented the government top banana of the troop VA Polyakov.
Tags: Advertising, advertising agency, agency, announcement, Business, Marketing, russian