Social advertizing in Russia makes Russians better
Social advertising is not new in former Soviet Union as it can seem. Even lots of years ago social advertizing took significant place in everyday life. All Russian citizens who lived in those years remember social posters and television spots where concepts of responsibility were declared. The following mottos were so much popular: “Save the nature, it’s our motherhood”, “Matches are not toys for boys” etc. All those social ads were supported by the government and made by governmental institutions. Nowadays everything has changed and we may find many different social advertising which is supported by official government, non-commercial companies and private persons. Much money is spent every month on different social campaigns which are supported by Russian media campaigns with movie spots, social posters, texts etc.
Many international organizations work on the territory of Russian Federation and lots of social advertisments from all over the world are available nowadays in Russian Federation. I am sure that it is really great as we have a unique chance to use best Ameriacan experience in the field of social advertising as our own traditions in this area are very weak but we have a great deal of thoughts and creative people who can make all them visible. That’s why different competitions of social promotion are so popular now in Russia and a lot of professional advertizing companies took an active part in such kind of events and if you enter RuTube you can find many social spots shooted by the leading Russian companies but sometimes the visualization of social messages leaves much to be desired. Still there are quite a lot of interesting social advertisements on alcohol addiction and other problems. But certainly, we should always keep in mind about the current situation in the country and the main problems which the government has to sort out. One of such problems is demographic decrease as too many people die in former Soviet Union and they understand that they should stimulate families to give more births. As an example of social advertizing which concentrated on demographic problems we can mention social posters which were placed in Moscow metro with a lady with 3 girls on her knees. This post gives more questions rather than gives answers as there is no male on this poster and the lady looks sad.
I think that social advertizing in Russian Federation just starts its way and in the nearest future we will see lots of great examples of television spots and social posters as well as complicated social campaigns.